Your Freelance Paid Ads
& Creative Strategist

From ad copy and creative direction to UGC sourcing, editing, and full-funnel strategy - I manage every part of your ad campaigns to drive real, measurable growth.


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META ADS | PINTEREST  ADS | GOOGLE ADS | TIKTOK ADS

Strategic Paid Ads & High-Converting Creatives for Profitable Growth

Freelance performance marketer with a passion for helping female-focused brands grow with clarity, confidence, and intention.

Over the past 5+ years, I’ve managed over £3M in ad spend, driven £250K+ in monthly revenue for clients, and partnered with some of the UK’s leading creative and performance agencies.

I bring that high-level experience directly to founders who are ready to scale with strategy, heart, and hands-on support.

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MY work

Your brand deserves a strategy that                             Not one-size-fits-all campaigns built by agencies who don’t understand eCommerce. I work directly with you to build a growth roadmap that’s sustainable, scalable, and focused on consistent, profitable results.

💡 Escape the Agency Trap – Get expert-level support without the bloated fees and generic strategies.

📈 100k Months & Beyond – Proven success in taking brands to consistent six-figure revenue months.

🚀 Built for Scale – Strategies that grow with your business, ensuring long-term success.

actually

works.

kind words

“If you're looking to make numbers based on data (which most marketers do NOT do enough) Julia is the one! I've always been so impressed by her ability to bring data to the table and show how and why things work, then apply them in such awesome ways that *work*”.

Hannah Farache

Founder - Here nor there

“Julia really goes above and beyond for my brand. We have managed to create some amazing meta campaigns and achieve great results. Julia is extremely hands on and is a great person to have on the team”

Laura Schmidt

Founder - Lovendu

“Working with Julia has been an absolute game-changer for my business. From day one, she took the time to really understand my brand, my audience, and my goals.
She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“

Sinead Flood

Founder - July Child

calculator

Wondering if a 10x ROAS is realistic or if a 2x could actually be more profitable for your business? This free ROAS calculator takes the guesswork out of setting ad targets.

Simply input your metrics, and it will calculate the ideal ROAS for maximising profitability. Perfect for anyone looking to set clear, achievable goals and make the most of your ad spend.

FREE DOWNLOAD

STRATEGY BUILT ON TRANSPARENCY & RESULTS

It starts with a discovery call to understand your brand, goals and audience.

From there, we create a custom strategy, test rigorously and refine each ad for maximum impact. I focus on continuous optimiSation, so when we find what works, we scale it to reach even more of your ideal customers.

1 .

strategy call

2 .

rigorous research

3 .

testing, testing, testing

4 .

optimising & scaling

the case study

health & Wellness brand

Problem: Their previous agency had been running ads on Meta and scaled the ad spend aggressively during Q.4 leading to a massive bill to Meta. 

- no clear targets / KPIs 
- no understanding of clients profit margins
- unclear strategy with a ‘let’s throw spaghetti at the wall and see what sticks’ approach leading to a lot of money wasted for the client. 

+80% 

-50% 

3.80

YoY GROWTH

REDUCTION IN CPA

AVERAGE BLENDED ROAS

Solution: After a thorough account audit we could see that although the ads were bringing in sales leading to the business best ever sales month, it wasn't profitable for the business.

stopped focusing on total revenue and put PROFIT first. 
reduced ad spend by 50% 
reduced CPA by 50% 
introduced a 3rd ad platform.

services

PAID ADS MANAGEMENT

FULL CREATIVE MANAGEMENT

UGC MANAGEMENT

Meta Ads 
Google Ads
TikTok Ads
Pinterest Ads
Creative Strategy & Design
P&L & Performance Reports
Daily Slack Communication
Profitable Scaling

Weekly Scroll stopping creative designs​
Creative Analysis Breakdown
Messaging + Positioning strategies 
New angles/hooks tested weekly
Product photography 

Sourcing & Negotiations
Content Guideline Builds
Whitelisting Ads
All Communication Managed
Video Editing Included

let's get started

THRILLED!

WE COULDN'T BELIEVE HOW AMAZING THE IMAGES ARE. WE ARE GOING TO HANG THEM ON THE WALL.

more update on instagram

julia.alwaysonline

Book a 1:1 discovery call

This meeting is all about exploring opportunities, sharing ideas, and building a collaborative partnership. No sales pitch here – just a chance to connect, discover common ground, and envision the exciting journey we could embark on together. Your input, aspirations, and questions are highly valued, and I’m eager to explore how we can work harmoniously to achieve your goals.
Let's make this a productive and enjoyable experience where your vision comes to life!


FREE RESOURCES

roas calculator

ad creatives course

300 ads hooks

Steal my template for ad creatives that ALWAYS works.

Take the guesswork out of your ad spend and start running ads PROFITABLY!


Grab your target audience interest within 3 seconds using these effective hooks.



DOWNLOAD

DOWNLOAD

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