Strategic Paid Ads & High-Converting Creatives for Profitable Growth
Freelance performance marketer with a passion for helping female-focused brands grow with clarity, confidence, and intention.
Over the past 5+ years, I’ve managed over £3M in ad spend, driven £250K+ in monthly revenue for clients, and partnered with some of the UK’s leading creative and performance agencies.
I bring that high-level experience directly to founders who are ready to scale with strategy, heart, and hands-on support.
HAVE A QUESTION?
MY work
Your brand deserves a strategy that Not one-size-fits-all campaigns built by agencies who don’t understand eCommerce. I work directly with you to build a growth roadmap that’s sustainable, scalable, and focused on consistent, profitable results.
💡 Escape the Agency Trap – Get expert-level support without the bloated fees and generic strategies.
📈 100k Months & Beyond – Proven success in taking brands to consistent six-figure revenue months.
🚀 Built for Scale – Strategies that grow with your business, ensuring long-term success.
actually
works.
Your brand deserves a strategy that Not one-size-fits-all campaigns built by agencies who don’t understand eCommerce. I work directly with you to build a growth roadmap that’s sustainable, scalable, and focused on consistent, profitable results.
💡 Escape the Agency Trap – Get expert-level support without the bloated fees and generic strategies.
📈 100k Months & Beyond – Proven success in taking brands to consistent six-figure revenue months.
🚀 Built for Scale – Strategies that grow with your business, ensuring long-term success.
actually
works.
reviews
“If you're looking to make numbers based on data (which most marketers do NOT do enough) Julia is the one! I've always been so impressed by her ability to bring data to the table and show how and why things work, then apply them in such awesome ways that *work*”.
Hannah Farache
Founder - Here nor there
“Julia really goes above and beyond for my brand. We have managed to create some amazing meta campaigns and achieve great results. Julia is extremely hands on and is a great person to have on the team”
Laura Schmidt
Founder - Lovendu
“Working with Julia has been an absolute game-changer for my business. From day one, she took the time to really understand my brand, my audience, and my goals.
She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“
Sinead Flood
Founder - July Child
Creative That Clicks.
Ads That Convert.
From scroll-stopping video edits to eye-catching image ads, our creative-first approach puts attention at the centre of every campaign. Because when your visuals hit right, your results do too.
BOOK A 1:1 DISCOVERY CALL
This meeting is all about exploring opportunities, sharing ideas, and building a collaborative partnership. No sales pitch here – just a chance to connect, discover common ground, and envision the exciting journey we could embark on together. Your input, aspirations, and questions are highly valued, and I'm eager to explore how we can work harmoniously to achieve your goals. Let's make this a productive and enjoyable experience where your vision comes to life!
CASE STUDIES
Their existing campaigns leaned heavily on beautiful editorial imagery, but the content wasn’t fully optimised for social platforms particularly in video-first environments like Meta and TikTok. We shifted the creative strategy to focus on native, platform-first content, incorporating more video and UGC-style assets to better capture attention and drive conversions.
-33%
Reduction in CPA
+21%
Improvement in CTR
3.59
Blended ROAS
Replaced discount-heavy campaigns attracting deal-seekers with a full-funnel, value-led strategy. Used founder storytelling, behind-the-scenes, and product “making of” content to educate customers, increase AOV, and build a loyal, brand-aligned audience.
+21%
Average Order Value
£54k
Blended ad spend
2.93
Blended ROAS
After a bad agency experience with high costs and little transparency, we worked closely with the founder to focus on profit instead of just ROAS and revenue. We built a more efficient ad setup and improved creatives, creating steady cash flow without overspending. This funded a new product range and allowed them to hire two full-time staff.
+£30k
Increase in monthly profit
3.45
Blended ROAS
£80k
Blended monthly ad spend
PAID ADS MANAGEMENT
FULL CREATIVE MANAGEMENT
UGC MANAGEMENT
Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
Creative Strategy & Design
P&L & Performance Reports
Daily Slack Communication
Profitable Scaling
Weekly Scroll stopping creative designs
Creative Analysis Breakdown
Messaging + Positioning strategies
New angles/hooks tested weekly
Product photography
Sourcing & Negotiations
Content Guideline Builds
Whitelisting Ads
All Communication Managed
Video Editing Included
THRILLED!
WE COULDN'T BELIEVE HOW AMAZING THE IMAGES ARE. WE ARE GOING TO HANG THEM ON THE WALL.
No sales calls. No pressure.
Just clear, honest insight into what’s possible for your brand.
For ecomm brands ready
to scale smarter, not harder.
If that sounds like you, leave your details below and I’ll be in touch with next steps.
Scroll-Stopping Quizzes That Sell
Tired of bland freebies that nobody clicks? Our AI quizzes are interactive magic that turn strangers into engaged leads and customers in just a few taps.
Think smart questions, tailored results, and capture-ready personalisation that feels fun, not forced. Watch your customer base grow while your quiz does the heavy lifting.
(powered by AI)
£2
CPL
10%
CTR
CPL
-15%
CPA
7%
CTR
£10
CPL
-26%
CPA
5%
CTR
£1.25
CPL
-24%
CPA
10%
CTR
I've received your details and will be in touch shortly with the next steps.
