my valiues
credentials
With over a decade of experience and 150+ eCommerce brands scaled across beauty, wellness, fashion and nutrition, I specialise in turning paid media into profitable growth not just traffic.
My approach goes beyond ads, optimising every step of the customer journey to scale brands from £10k to £250k+ per month with clarity and control.
My experience spans early-stage founders through to established brands, both in-house and as a white-label partner for leading agencies.
Making an IMPACT through paid sOCIAL & Scroll-stopping creatives
about me
my mantra: stay humble not small
OUR VALUES
Prior to going freelance, I was on a senior agency leadership track, with my most recent role as Head of Paid Social at Develop Digital, a premium UK-based eCommerce agency.
In this position, I led paid social strategy and performance across multiple high-growth brands, managing scale, budgets, and full-funnel frameworks.
I’ve worked with eCommerce brands across the UK, US, Australia and the Middle East, giving me hands-on experience scaling accounts internationally and adapting strategy to different markets, audiences, and commercial goals.
Education & Accreditation:
- BA Marketing
- CIM Level 7 Diploma
Senior-Level Paid Social Leadership Across Global eCommerce Brands
credentials
about me
You didn’t build your brand just to feel disappointed by agencies, confused by reports, or stuck chasing growth that never turns into real profit.
I believe in doing the opposite of what most agencies do: focusing on profit over vanity metrics, systems over shortcuts and clarity over complexity.
That means building funnels, automations and paid ads strategies that actually improve margins, not just reports. When founders understand what’s driving (or killing) profit, better decisions follow. My work is built around transparency, insight, and control.
Profit over
vanity metrics
my VALUES
credentials
about me
Some of the amazing brands I've worked with
sinead flood | Founder july child
“Working with Julia has been an absolute game-changer for my business. From day one, she took the time to really understand my brand, my audience, and my goals.
She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“She genuinely cares about our success, always going the extra mile to offer insights and ideas that make a real difference. I couldn’t recommend her highly enough“
hannah farache | Founder here nor there
“If you're looking to make numbers based on data (which most marketers do NOT do enough) Julia is the one! I've always been so impressed by her ability to bring data to the table and show how and why things work, then apply them in such awesome ways that *work*”.
testimonials
WHAT i DO
This meeting is all about exploring opportunities, sharing ideas, and building a collaborative partnership. No sales pitch here – just a chance to connect, discover common ground, and envision the exciting journey we could embark on together.
Your input, aspirations and questions are always welcomed and I'm eager to explore how we can work harmoniously to achieve your goals. Let's make this a productive and enjoyable experience where your vision comes to life!
READY TO grow?
LET'S CHAT
get yours
Shows you exactly how much cash you'll have left after COGs, ad spend, and everything else gets paid. Not revenue. Not ROAS. Actual profit.
the best way to run
ads profitably
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