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Stop guessing if you can afford to increase ad spend

Know your real breakeven ROAS

Test pricing scenarios before they tank your margins

Scale confidently without bleeding cash

This calculator is for you if you're looking to:

The profit calculator I've used for 5 years to figure out what eCommerce brands can actually afford to scale.

Shows you exactly how much cash you'll have left after COGs, ad spend, and everything else gets paid. Not revenue. Not ROAS. Actual profit.

profitability calculator

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See exactly how much cash you have left after ad spend, COGs, and costs
not just revenue or ROAS.

True Profit, Not Vanity Metrics

Some really cool features I want to highlight about the calculator

Instantly uncover the minimum ROAS you need to break even, based on your margins, AOV, and costs not industry benchmarks.

Breakeven ROAS Calculator

Compare what happens at 3x vs 2x vs 1.5x ROAS so you know how much room you actually have to scale (or where it breaks).

ROAS Scenario Testing

Test how free shipping, discounts, bundles, or price increases affect profit before you roll them out.

Pricing & Offer Impact Modelling

Understand whether increasing ad spend is sustainable, or if it will quietly drain your working capital.

Cashflow Stress Testing

Download clear, shareable results as a PDF perfect for budget meetings, scaling decisions, or client conversations.

Decision-Ready Outputs

how it works

For founders: Stop guessing if you can afford to scale. Know your numbers before you increase ad spend.

For agencies: Stop promising ROAS targets that bankrupt your clients. Show them what profitable actually looks like.

This is the same calculator I've used to manage millions in ad spend. Now it's yours.

You hit 3x ROAS but there's less money in your account than last month.

ROAS doesn't show profit. It shows revenue efficiency. Those are not the same thing.