Led go-to-market strategy as a fractional marketing manager

Oversaw paid ads across key platforms, aligned with launch and growth phases

Managed CRO and website optimisation to support conversion

Audited and supported email flows to improve retention and LTV

Sourced, negotiated, and briefed creators for UGC and influencer campaigns

Planned and executed influencer-led launches and campaigns

Intimate beauty brand launched and scaled with a full-funnel, go-to-market strategy